Thursday, February 22, 2007

New caps

MLB chooses wick over wool.

On opening day, the sport will doff the traditional wool cap in favor of a new polyester blend model designed to wick away sweat before it can stream down a player's face.

The change is part of commissioner Bud Selig's focus on boosting player performance, a Major League Baseball official said, and follows a general trend toward moisture-managing "performance" materials in sports apparel.

"We started to think, 'How can those developments be applied to our headwear?"' said John DeWaal, vice president of brand communications at New Era Cap Co., the Buffalo-based manufacturer that holds the cap contract.

Among early supporters of the new cap is AL Rookie of the Year Justin Verlander, who got a preview while shooting a commercial for New Era during the offseason in New York.

"They look exactly the same, they breathe more and they won't shrink," Verlander said. "The best thing is, when it rains, the hats won't stink like the wool ones did."
Unless, of course, it's a stinkin' yankees cap, which stinks all the time.

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